Using Data to Drive Higher Returns
Taylor Marketing, Data & Analytics

Data-driven marketing programs that increase the performance of your sales and marketing initiatives by increasing customer engagement and driving higher response.

Everything Starts with the Customer
Programs We Provide

Industry-specific applications of the latest breakthroughs in data and analytics.

Customer Acquisition

Outperform your competition by using more than intuition. We strengthen acquisition campaigns with deeper, more actionable customer insights and creative that is driven by data.

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Customer Cross-Sell

Gain a deeper understanding of when and where your best customers are likely to buy. Our cross-sell strategies enable you to target customers with offers for the products they are most inclined to purchase next.

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Customer Win-Back

Reengage with high-value customers from the past using your most precious asset — your data. We have decades of experience with cost-effective win-back strategies that are proven to drive growth organically.

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Data is at the
Heart of What We Do

We work with our clients to understand their data needs and identify data sources that will optimize business results.

AutoNet Direct is a proprietary data offering that helps automotive and auto-related industries (such as insurance and finance) target active auto shoppers for a wide range of acquisition and loyalty initiatives. Through AutoNet Direct, we are able to target car buyers who are:

  • Actively in-market shopping
  • Nearing the end of their lease
  • Looking for vehicle financing
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Use Taylor’s expertise with data to isolate shopping triggers through a combination of mobile app and online activity.

Let us tell you when your customers are back in the market and actively looking to buy.

Increase the likelihood that your customers will purchase lucrative goods and services by tapping Taylor’s expertise with milestones and life events.

Proprietary Analytics Services
Unlocking The Stories In Your Data

Utilizing data to drive bottom-line results is both an art and a science. We can provide a suite of analytics services to create powerful data insights and improve your audience targeting.

Customer Profiles

Segmentation

Modeling

Customer Journeys

Performance Marketing

Marketing Technology

Omnichannel Marketing

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Customer Profiles
Gaining a deeper knowledge of your customer base allows you to target more effectively and craft more relevant communications. We can append a broad array of data elements to your database and compare that to a sample of households in the marketing area. Applying our proprietary analysis tools, we can then help you better understand your customer’s “dominant demographic characteristics.”
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Segmentation
In order to deliver sincere and relevant content, you must be able to identify distinct groups having different attributes and needs. Our cluster analysis tools can define these unique groups — and the dominant demographic elements associated with each segment — using your own data points and select third-party enhancements of your customer base. Once defined, we will work with you to fully develop detailed customer personas that paint a comprehensive picture of the people in each segment.
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Modeling
Dramatically improve your prospecting results by leveraging our ability to enhance and assess customer data. Our IBM SPSS Neural Networks modeling tools provide deep-dive, non-linear data modeling that enable you to discover more complex relationships in your data. We evaluate demographics, psychographics, household buying behaviors, life stage triggers, geography and more. The result is increased customer loyalty and a significant increase in marketing performance for new customer acquisitions and customer cross-sell initiatives.
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Customer Journeys
All customers require nurturing. However, the type of nurturing needed is dependent upon where they are in the customer lifecycle. Our team will work with you to identify the core steps within your lifecycle and map out exactly what information needs to be presented when to each customer — personalizing the content to their needs at that step in the journey.
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Performance Marketing
To be successful, you must have access to timely and meaningful marketing metrics. We design our programs and campaigns to collect and provide the full array of metrics that you need. From simple sales matches and offer testing to complex structured tests that evaluate acquisition data performance, we bring the creative approaches to analytical challenges.
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Marketing Technology
Taylor has the talent and technology in house to power marketing programs of any type. From complex customer and prospect data platforms to basic “hand raiser” landing pages, we can develop and support a vast array of applications and databases.
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Omni-Channel Marketing
Reach your customers via the channel they prefer whether it is digital, social, direct mail or email. Taylor has all of the capabilities needed to create a truly seamless omnichannel experience for your customers.

About Taylor
Marketing, Data & Analytics

One of the largest privately held companies in the United States, the Taylor family of companies provides a diverse set of customer communication products, services and technologies. We empower businesses to build memorable brands and operate efficiently and effectively.

By partnering with Taylor, you can leverage our data expertise and marketing technology to:

Drive Results

Increase response and conversion rates to boost your sales and profits.

Heighten Engagement

Heighten customer engagement by humanizing your brand by understanding your targets.

Know your customers

Improve customer experiences by leveraging data, marketing and analytics.

Market Cross Channel

Implement omnichannel delivery strategies that are seamless for customers.

Let Taylor help you deliver exceptional customer experiences.