Digital marketing has allowed businesses and brands of all sizes to reach their potential customers. As a result, it has become a staple for marketing and advertising departments. This is especially true for companies without the internal teams or resources to execute digital marketing campaigns independently. Here are three digital marketing secrets some marketers don’t want you to know.

1. Almost everyone has access to the same lists

It might surprise you that most of the customer lists accessible to digital marketers are not proprietary. In fact, businesses can rent lists that provide name, address, email, geographic information, and enhanced demographic and psychographics. The biggest differentiator is in what your digital marketing partner can do with that list. This includes identifying individuals who are actively shopping and delivering timely and relevant content to them.

2. Multichannel and omnichannel marketing is not the same thing

Multichannel and omnichannel marketing both engage with customers across multiple touchpoints, yet ideologically, the two are very different. Multichannel seeks to migrate a potential customer from point A to point B by repeating a common message or offer across multiple platforms, all of which can work as stand-alone elements. In contrast, omnichannel marketing seeks to engage potential customers, allowing them to navigate their customer journey by providing varying yet connected content across various channels.

3. Experience matters

Although there are thousands of digital marketing firms today, many of them lack actual experience and expertise. Digital marketing firms that have experienced Data Sourcing Experts and Scientists as a part of their team will be able to help ensure you take full advantage of the latest advancements in data analytics and insights. A digital marketer’s experience and expertise often result in insights that can help provide you with cost-effective strategies to improve your campaign performance over time.

To learn more about how you can implement an effective omnichannel marketing strategy, visit www.taylormda.com/Contact to get in touch with one of our Marketing Advantage Program experts.

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To simply learn more about omnichannel marketing, download our ebook Five best practices for building an effective omnichannel campaign