ASA


Active Shopper Advantage

Identifying individuals that are in the market for your services or product, and the ability to immediately engage with them is the supreme challenge faced by Marketing departments across the globe. For some businesses, this can be an enormous expense – not just on dollars spent, but on time spent chasing down the right leads and ensuring that you are optimizing the best use of your resources.

Our approach to identifying prospects begins with:

  • An in-depth review of your current marketing and advertising efforts
  • Information gathered will help to develop a comprehensive recommendation leveraging on up to four different data streams, each comprised of multiple data sources.
  • These data streams can include in-market triggers from across the internet, capturing shoppers on your site who aren’t completing transactions, and even individuals who are shopping on competitor websites.
  • Once we’ve identified your desired audience, we’ll provide a tried and true omni-channel approach to connecting with them, leveraging e-mail, digital advertising, and direct mail to provide a consistent, targeted message.
  • Where needed, we are also able to offer full Creative Services capabilities for campaigns, taking input from your team to create a thoughtful marketing approach and creating any necessary assets.


Our everyday goal at Taylor Marketing, Data & Analytics is to provide effective solutions to help our clients achieve their marketing goals. Part of that approach is our commitment to not only creating these solutions but making the entire process as effortless as possible for our clients.

For more information on Active Shopper Advantage, or to get your journey started today, please contact us at: sales@taylormda.com

Let Taylor help you deliver exceptional customer experiences.