The AutoNet Direct Network is Taylor’s proprietary data offering that helps automotive and auto-related industries (such as insurance and finance) target active auto shoppers for a wide range of acquisition and loyalty initiatives.
Through AutoNet Direct, we are able to target car buyers who are:
Other lead sources try to predict when consumers are in market. With AutoNet Direct, we can pinpoint when they are in market and, in most instances, know what they are shopping for.
In-Market Shopper Leads -Our Best Performing Prospecting Source
Our In-Market Shopper dataset consists of triggered leads representing individuals that are actively shopping and have opted in to receive targeted marketing offers.
Off- Lease Leads
Access vehicle lessees whose auto leases are nearing expiration. This dataset is compiled from multiple sources including service agencies, warranty and insurances companies and is targetable by vehicle make/model.
Mobile Behavioral Shopper Data
Shopping triggers identified through a combination of a household’s app and online activity, and then deterministically linked to an individual’s email, offline profile and online engagements ensuring complete multi-sourced data confidence.
Mobile Location Shopper Leads
Our Mobile Location shopper leads utilize device location data to identify highly qualified prospects segmented by dealer and brand visited.
Automotive Financing Leads
Our Automotive Financial leads consists of individuals who have recently applied for an auto loan.
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