Why Your Call-To-Actions
Are Costing You
When it comes to your marketing efforts, one of the most crucial elements of ensuring a successful campaign is your use of a solid and clear call-to-action (CTA). But do you know which CTA is suitable for your potential customer?
Direct CTAs serve to convert a potential buyer into a customer by assisting them in taking the next step in their buyer’s journey. A direct CTA should always include clear, easy-to-understand next steps, e.g., schedule an appointment, speak to a sales representative, etc. Direct CTAs are ideal for potential customers that are further in the sales funnel and closer to making a purchasing decision.
In contrast to direct CTAs, transitional CTAs help migrate or transition a potential customer from one point in their buyer’s journey to another, bringing them further into the sales funnel. Transitional CTA’s are a way to alleviate a potential customer’s concerns or empower them with information that will help them feel more confident in making a decision to purchase. Transitional CTAs are a great tool to help a business learn more about a potential customer through a transactional element e.g. Enter your email address to download our free ebook.
Contrary to what you might think, choosing between a direct or transitional CTA is unnecessary and not advised. Instead, look to use both a direct and a transitional CTA on your marketing materials to ensure you don’t lose customers who are ready to buy or chase away those still kicking the proverbial tires.
To learn more about how you can improve your omnichannel marketing efforts, visit https://www.taylormda.com/#programs
Contact www.taylormda.com/Contact get in touch with one of our Marketing Advantage Program experts.